A new store in the Natick Mall won't be selling a single product, but instead hopes to bring information about the Tesla line of electric cars to curious shoppers. 

Shanna Hendriks, a representative for Tesla, said the store is a means to answer questions from potential buyers and build the company's brand. 

"We came here because there was a demand for it," Hendricks said. "Natick has lots of well-educated, affluent people." 

The doors open for the first time at the Tesla store on Friday.