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Dunkin’ Donuts Launches Rewards Program

Customers can receive free drinks after redeeming points from purchases.

Dunkin' Donuts has launched customer rewards program. Photo Credit: Dunkin' Donuts
Dunkin' Donuts has launched customer rewards program. Photo Credit: Dunkin' Donuts

By Liz Taurasi

Dunkin’ Donuts is jumping on the rewards bandwagon offering customers points redeemable for free beverages with its new Perks Rewards program.

The new DD Perks Rewards program offers customers points toward free beverages for every visit they make at a participating Dunkin’ Donuts location nationwide. The Perks program is also now a part of the Dunkin’ Donuts app.

With the Perks program, customers earn five points for every dollar spent using an enrolled Dunkin’ Donuts Card or via the Dunkin’ Mobile App. For every 200 points, a coupon is received for a free medium beverage of the customer’s choice and the coupon can be used by the purchaser or shared with friends and family.

To enroll in the program visit www.DDPerks.com.

The Dunkin’ Mobile App is available for free from the App Store and from the Google Play Store.
Johnny D February 13, 2014 at 12:46 PM
Wow. A free $2 coffee for every $40 you spend...thanks DD how generous of you...but lowering the price of a $2 coffee to $1.90 would save us just as much. On a side note...how about some more LOCAL NEWS?!!? I come to the PEABODY patch to learn about PEABODY....if I wanted regional news I would go to boston.com.
BH February 13, 2014 at 01:06 PM
Bring back Tim Hortons, better coffee, better food, better atmosphere. I'm completely convinced they failed because New Englanders have that attitude that "we are a Dunkin Donuts area" even tho their food is reheated frozen food and atrocious
steve forte February 13, 2014 at 01:21 PM
Tim Hortons didn't fail. They are a Canadian company with a strong presense along the border on both sides.
Apljak February 13, 2014 at 01:30 PM
I saw Tim Horton's in Niagara Falls last year. The place was always packed!
BH February 13, 2014 at 01:33 PM
They closed all or almost all their New England locations. To me that equals failing in a region.
steve forte February 13, 2014 at 01:49 PM
Then why would you expect a company that failed to reopen?
Johnny D February 13, 2014 at 01:50 PM
There is one in Maine...near Augusta...and it is awesome.
Joe Viglione February 13, 2014 at 01:53 PM
yeah, buy a large coffee with AARP card and get a free donut.
BH February 13, 2014 at 01:55 PM
I don't expect them to, I wish they would come back. Is that ok with you Steve? Am I allowed to like Tim Hortons?
Snag man February 13, 2014 at 03:09 PM
I don't go to the Walgreens, the Shaw's (which recently did away with the rewards BS) and any of these places that do this crappolla..... DD will be the next company off of my list. "Rewards".... what a bunch of garbage.
Mehy February 13, 2014 at 03:37 PM
Ever noticed that the rewards crap is really not a reward? Because if it was a reward it sure is not rewarding anyone's wallet, in fact it is helping to empty anyone's wallet. Plus it is putting money into the pocket of the cronies. Now, if you always complain about rich people taking making all that money and you don't, just simply stop giving it to them. That would work and back up your barking at the same time.
BH February 13, 2014 at 03:45 PM
Exactly Mehr, do people really think these stores would do anything that doesn't benefit themselves? Margins in the supermarket industry are incredibly razor thin, nobody is giving anything away.
Edward February 13, 2014 at 03:53 PM
+1 for Tim Hortons. DD Perks is a joke. In order to get points, you have to add money to the card, then use that card to make purchases. Not worth the hassle.
Apljak February 13, 2014 at 04:00 PM
Glad I gave up coffee!
paul February 13, 2014 at 06:05 PM
I hate all reward programs, how about giving people a break by lowering the everyday price? Stop & Shop is the worse, with their gas points after you spend hundreds, they give back pennies. Rewards also takes extra transaction time.
BH February 13, 2014 at 06:49 PM
How is it worse? It's not frozen and reheated food. The restaurants are more comfortable and not ugly pink orange and brown colors. And what's wrong with a professional hockey player that founded a major breakfast chain? I'm guessing you've never had it.
BH February 13, 2014 at 07:04 PM
Glad you've got something intelligent and coherent to contribute.
HJ February 13, 2014 at 08:19 PM
I like Tim Horton's too. I used to eat 12 Tim Bits at a time. Washed down with a tasty coffee.
Frosty the Snowman February 14, 2014 at 12:00 AM
I hate Dunkin Donut fans. Brand loyalty is fine, but I can't imagine a person who enjoys Coke over Pepsi being as obnoxious as the "GOTTA HAVE MY DUNKS" lemmings.
gerri February 14, 2014 at 12:15 PM
great idea

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