NATICK—Just Add Cooking, which provides a flexible subscription of weekly dinner kits, has announced its acquisition of Sara’s Supper Club, a Brookline-based company that offers a similar service. Just Add Cooking will provide uninterrupted services to Sara’s Supper Club customers on an opt-in basis.
The two companies, both owned by Swedish natives, will be merging their customer bases and Just Add Cooking’s operations will be servicing customers, effective immediately. Just Add Cooking delivers fresh meal kits to the doors of their customers on a flexible subscription basis, providing the ingredients and recipes for home-cooked meals in 30 minutes.
“We are pleased to continue the work that Sara’s Supper Club has been doing in the Boston area,” said Jan Leife, co-founder of Just Add Cooking. “Since we opened our doors early last year, we’ve been pleased with the excellent response our customers have had to getting all the ingredients and recipes for their dinners delivered to their doors. In a world where busy family schedules often crowd out important family dinners, we’re happy to expand our customer base to include even more families that want to prioritize the family dinner while still saving time each week.”
Just Add Cooking opened its doors in early 2013, the brainchild of two Swedish dads who used a similar service in their home country and noticed a lack of options for delivered fresh meal kits in the Boston area. The company has quickly become a go-to for busy families in Eastern Massachusetts, and when Sara Hart of Sara’s Supper Club decided to close her doors, the fit was natural.
"Just Add Cooking is the only local provider that offers a similar high-quality meal kit delivery service to Sara's Supper Club," said Hart, owner of Sara's Supper Club. "When I was searching for a service to recommend to my customers, I wanted to ensure they'd receive fresh, high-quality ingredients and inventive recipes with a world view. Just Add Cooking has created a service that does just that, and I think my former customers will be well-served by Just Add Cooking."
Sara’s Supper Club customers who are interested in more information can visit www.justaddcooking.com or email firstname.lastname@example.org. Customers must opt into the service to continue their delivery.