HAIRraising Event Offers Top Salon Haircuts for Charity

On Sunday, April 29 more than 70 salons throughout Massachusetts, RI, CT and
NH will participate in Boston Children's Hospital's annual HAIRraising event.

For the third year in a row, participating salons will provide customers with a
stylish haircut for a $40 donation to the hospital.

In the past, the HAIRraising for Children’s Hospital Boston event has raised
more than $200,000 and organizers hope to raise another $100,000 this year,
according to Janet Gilfeather, coordinator of cause marketing and sponsorship at Children’s Hospital Trust.

“This has become a great program. The first year was getting
all the salons on board. It was great to see the big support from big names
on Newbury Street and the interest spread out into the suburbs,” Gilfeather
said. “They really went above and beyond. Last year, our top earner,
Nicholas Michaels in Northborough, raised over $11,000. The average for most
salons is around $1,500 to $2,000.”

The HAIRraising program was founded by celebrity hairstylist John Frieda and
Gail Federici two years ago after Federici’s daughter required extensive open-
heart surgery and received treatment at Children’s Hospital Boston. John Frieda
first started the HAIRraising fundraiser in 2010 to benefit the Great Orman
Street Hospital in London and has since brought the charity here to the United
States.

Haley Goff, marketing director at and Spas said all 25 of their
studios in the Boston area will participate.

“We have somewhere between 100 to 200 stylists volunteering,” Goff said. “This
is a very compassionate field where you develop close relationships with the
clients. We were given a list of how many patients live in each town with one of
our salons in it. The numbers were amazing.”

Goff said many of the Dellaria Salons are located in and in many instances, the malls allow stylists to work in the center courts. “Getting involved was a no-brainer for us,” Goff said. “What better way to contribute to a great charity and give people a great haircut?”

All proceeds go to The Children’s Fund. To learn more, visit www.hairraisng4chb.com.