Why Do Snowstorms Have Names Now?
Not all meteorologists accept the name game, or acknowledge this storm as Nemo.
You've probably heard occasional—but perhaps not frequent—references to this winter storm as "Nemo." While it makes for some good jokes about that cute little orange fish, Nemo is not the brainchild of the Disney Corporation, but rather, a pre-determined name The Weather Channel gave to this latest storm. If you missed it: The Weather Channel in November announced it would name "noteworthy winter storms" in the 2012-2013 winter season. Sure, snowstorms have been informally named after the fact (remember Snowtober?) This is the first season, however, that The Weather Channel is naming them as it does hurricanes and tropical storms. The rationale? According to the Weather Channel, names raise awareness, make it easier to follow a weather …
